Senior Account Manager

Senior Account Manager - Sport & Entertainment 

MSQ Sport + Entertainment | Amsterdam 

MSQ Sport + Entertainment Amsterdam is growing -fast. 

We’re building an agency at the intersection of sport, entertainment, and culture. Creating work that doesn’t just show up but actually breaks through. 

We’re looking for a Senior Account Manager to join the team - someone who can take ownership of key accounts, drive projects forward, and help shape both the work and the team around them. 

This is a role for someone who’s ready to step up. You’ll be leading day-to-day client relationships, driving campaign delivery, and working closely with strategy and creative to bring ambitious ideas to life. 

Based in our Amsterdam office, you’ll be part of a team that’s ambitious, collaborative and genuinely fun to be part of. 

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The role 

As a Senior Account Manager, you’ll lead the day-to-day running of key client accounts and oversee the delivery of high-impact, culture-led campaigns across sport and entertainment. 

You will: 

• Act as the key day-to-day lead on client accounts, building strong and trusted relationships 

• Lead communication with clients, partners, rightsholders and agencies 

• Drive the development and delivery of integrated campaigns across partnerships, social, PR, content and live experiences 

• Work closely with strategy and creative teams to shape briefs and bring ideas to life 

• Provide clear strategic input, helping ensure work is both culturally relevant and commercially effective 

• Oversee timelines, budgets and scopes, ensuring projects run smoothly and profitably 

• Identify opportunities for organic growth within accounts 

• Prepare and lead client presentations, reports and performance updates 

• Mentor and support Account Managers and Executives, helping them grow and develop 

• Bring fresh thinking, cultural insight and energy into both the work and client conversations 

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What makes a great Senior Account Manager at MSQ Sport + Entertainment 

Client & relationship leadership 

• Builds strong, long-term relationships with clients 

• Confident managing senior stakeholders day-to-day 

• Acts as a trusted partner, not just a delivery lead 

Strategic & creative thinking 

• Understands how to translate business challenges into strong briefs 

• Works closely with strategy and creative to shape impactful work 

• Champions ideas that cut through in culture 

Campaign & delivery ownership 

• Leads multi-channel campaigns from briefing through to delivery 

• Keeps projects on track, on budget and to a high standard 

• Anticipates challenges and solves them proactively 

Team leadership 

• Supports and mentors junior team members 

• Delegates effectively while staying accountable 

• Creates a positive, collaborative team environment 

Commercial mindset 

• Understands scopes, budgets and profitability 

• Spots opportunities to grow accounts and add value 

• Balances creative ambition with commercial reality 

Cultural awareness 

• Deep interest in sport, entertainment, creators and fan culture 

• Plugged into trends, platforms and emerging behaviours 

• Understands how brands can show up meaningfully in culture 

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What we’re looking for 

• 4–6 years’ experience in account management, partnerships, PR or integrated marketing 

• Experience leading multi-channel campaigns across content, social, PR, partnerships or experiences 

• Strong client management and stakeholder skills 

• Confident working across strategy, creative and production teams 

• Experience mentoring or supporting junior team members 

• Fluent in English (Dutch is a strong plus) 

• A proactive, solutions-driven mindset 

• Someone who wants to step up and take ownership