Marketing Manager

About the Role

The Marketing Manager will lead all marketing activities for Nxt Museum. You'll formulate the marketing strategy while staying hands-on with content creation, campaign execution, and performance optimisation.

You'll report directly to Management on a weekly basis, driving both brand building and commercial results.

We are looking for an all-rounder: someone who writes compelling copy, creates visual content, and steers our paid media agency toward results. A hands-on and data-driven marketing professional, who loves culture and is not afraid of change.

Key Responsibilities

• Develop and own the comprehensive marketing strategy for Nxt Museum, covering B2C and B2B initiatives, owned and earned channels

• Report weekly to Management on marketing performance, strategy progress, and commercial impact

• Hire, build, and manage the marketing team as we scale

• Manage the marketing budget with monthly reporting, forecasting, and optimisation

• Craft and execute compelling content across all channels: email, social media, website, and paid campaigns

• Write engaging copy that communicates Nxt's vision and drives visitor engagement

• Create or direct basic visual content – design skills are a plus, resourcefulness is essential

• Manage the community building strategy through earned and owned channels, building a loyal audience

• Work closely with our digital media agency to strategise, execute, track, and optimise paid campaigns week-by-week

• Manage PR agencies to drive local and international press coverage for exhibitions, events, and Nxt as an institution

• Develop and oversee the media plan, including negotiating and liaising with media partners

• Work closely with all Nxt Museum teams (curatorial, operations, events) to ensure marketing efforts are aligned and streamlined across the business

Role requirements

• 3+ years of relevant marketing experience, with demonstrated success in both strategy and execution

• Proven expertise in data-driven marketing: performance tracking for online campaigns, analytics interpretation, email strategy, customer segmentation

• Strong copywriting and content creation skills; ability to write compelling, persuasive content across formats

• Experience managing paid media campaigns and working collaboratively with agencies

• A genuine understanding of brand building and how to communicate brand values authentically

• Hands-on and resourceful: comfortable writing copy, creating basic designs, posting content, and doing whatever it takes to get results

• Project management skills: able to juggle multiple initiatives, own deadlines, and coordinate across teams and external partners

• Comfort with ambiguity and change: startup/scale-up experience is a real plus

• Passionate about culture

• Curious, open-minded, and inclusive with a global and forward-looking mindset

• Fluent in English (both verbal and written)

• Right to work in the EU (Nxt Museum cannot offer working visas for this role)

What do we offer?

• Full-time permanent position with a fixed-term contract

• Competitive salary and employee benefits package

• The flexibility to work partly from home

• A multicultural, open minded team that welcomes new and diverse personalities, styles and self expression 

Why Nxt Museum? 

• Work in a start-up environment during its growth phase 

• Be part of the most exciting space for new media art, a future focused museum at the forefront of art & tech

• Join an international team where being you is celebrated and appreciated

• Enjoy the perks of an annual Museumkaart

• Prioritise your well-being with a dedicated Vitality Budget

• Access to special events (e.g. ADE, Museumnacht and other cultural event