Head of Marketing
Verknipt Events B.V. • Amsterdam - Abcoude • Full-time
As Marketing Lead, you’ll be at the heart of Verknipt’s growth engine. You’ll lead the entire marketing department — from strategy to execution — and you’ll be directly accountable for the success of our campaigns, brand presence, and digital performance.
What you will do:
• Build and execute our global marketing strategy across all events and campaigns
• Set and manage marketing budgets, KPIs, timelines, and reporting
• Stay ahead of trends in content, social media, and fan behavior – and act on them fast
• Collaborate with internal teams (programming, production, partnerships and PR) to align communication across all touchpoints
• Maintain a consistent brand voice across all platforms – social, digital, video, merch, and more
• Manage relationships with external agencies, influencers, partners, and creatives
• Lead, inspire, and grow the full marketing team (content, performance, design, PR & partnerships)
Who you are:
You’re not just a marketer — you’re a strategic thinker, a creative leader, and a cultural driver. You know how to lead a team, scale a brand, and still get your hands dirty when needed.
• 5+ years of experience in marketing (agency or in-house), with at least 2 years in a senior or leadership role
• Experience managing teams and marketing budgets
• A track record of executing high-impact campaigns — preferably in music, lifestyle, or youth culture
• Strong understanding of digital performance (social, SEO,SEA, email, paid, etc.)
• Fluent in Dutch & English (spoken + written)
• Willing to work on site.
What we offer:
• A leadership role at one of the most exciting event organizations in Europe
• Ownership over your own department, with real impact on the brand’s growth
• A passionate, young, and high-energy team that moves fast and dreams big
• Access to our events and festivals — with plenty of room for creativity
• A competitive salary based on experience
Preferred languages
Expat friendly?
YesSalary
About Verknipt Events B.V.
Founded in 2012 at the heart of the Netherlands, Verknipt emerged as a bold and ambitious force in the hard dance scene. From the outset, the brand’s mission was clear: to push boundaries, embrace evolving sounds, and redefine the genre. As the hard dance landscape transformed, so did Verknipt, rapidly growing from an underground movement into one of the genre’s most influential names.
The journey was paved with unforgettable club shows across the Netherlands, each event building a dedicated fanbase and setting the stage for what would become a global phenomenon. In 2015, Verknipt took its first major leap by launching Verknipt Festival, a groundbreaking event that quickly became synonymous with innovation, energy, and the cutting edge of dance. This was just the beginning.
By 2024, Verknipt had solidified its position as a global leader in the hard dance movement, selling out a massive 40,000-capacity arena show and expanding its reach far beyond the Netherlands. With over 20 events across 11 countries in 2025, Verknipt continues to fuel its mission of bringing its signature energy to fans around the world.