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Read our latest posts, insights, and updates.

WHAT IS GEN Z STUDYING (FOR)?
Students are choosing what they hope will become their future careers. But what does that tell us about the jobs they will actually enter?

WE AREN'T BUILT FOR A 9-5
The workday we inherited was inherited was designed for an industrial age. The question is whether it still makes sense for the way we live and work now.

CREATIVITY EXERCISES YOU CAN DO THIS WEEKEND
Four simple ways to get out of autopilot, and give your brain something new to play with.

WORDS EVERY CREATIVE SHOULD KNOW PT.3
CREATIVE ESSENTIALS

LEAVE A MARK
Merel Engelman - the founder of Studio Wander

WHY DID 'WORK-LIFE BALANCE' BECOME A SELLING POINT?
The meaning of a 'good job' has changed and having a life outside of work is now part of the conversation.

LEARN NEW THINGS
Maggy van Eijk - the Social Marketing Manager for Netflix Benelux

WORDS EVERY CREATIVE SHOULD KNOW PT.2
MARKETING 101

MAKE MORE THINK LESS
Isa Grütter - Illustrator and one half of a drawing duo with Mick Johan

THE COOLEST VIDEO ESSAYS WE'VE WATCHED LATELY
From performative men to pumpkin spice: Five videos to make you think twice.

YOUR SOUND GROWS WITH YOU
Kruzer - a Somali-Dutch artist from Roosendaal

BRING BACK PHYSICAL MEDIA!
The way we consume media is changing again, and this time, we're looking for something more tangible...

WORDS EVERY CREATIVE SHOULD KNOW PT.1
THE BASICS

YOUR CAREER MIGHT FIND YOU FIRST
Esra Beltran Smit - Influencer Marketing Specialist at MERRACHI

CREATE YOUR OWN OPPORTUNITIES
Kimberley Wenas - freelance stylist and communications professional

GEN Z: THE SECRET WEAPON OF THE CORPORATE WORLD

TRANSPARENCY IS EVERYTHING
Daan Spits - Founder of Tide Watches and LUPA Atelier

CREATE BEFORE YOU ARE READY
Marika Drożdżewska - Creative Content Intern @WKG

DON'T RUSH THE PROCESS
Nanda Hagenaars - Photographer and owner of Generators Studios

FINANCIAL MISTAKES ARE FIXABLE
Azza Wijnen - Entrepreneur, Financial Advisor & Creator

DISCLOSING SALARY IS BECOMING MANDATORY
Disclosing salary is one of the main keys to a successful job listing, and soon a legal obligation

ALWAYS SHOOT YOUR SHOT
Hannah Rinne - Founder of the Conversation Club and co-founder of Social Capital

JUST START ALREADY
Danny Arntz - WHO KNOWS GINNY's co-founder and a freelancer front-end developer

RESONANCE OVER REACH
Cathelijne Noortman - Director at MSQ Sport + Entertainment

IS AI TAKING OUR JOBS?
Our tips on how to navigate your creative career in the era of generative AI

CREATE MORE THAN YOU CONSUME
Mila Stolk - Writer of the fashion blog The Fashion Emblem

MAKE IT WORK ON YOUR OWN TERMS
Hansje Lathouwers - Owner of Hotel Lima PR and co-founder of The Diverse Agency

ALWAYS REMAIN A STUDENT
Professor Soortkill - Co-founder of SMIB Worldwide and Smibanese University

DON'T UNDERVALUE YOUR OWN CRAFT
Deniz Alkaç - Founder & Executive Producer at 10/10

WITHOUT TRUST THERE IS NO GROWTH
Itai Verhoeckx - Founder and Producer of Avril 14th

FROM BOARDROOM TO BERGHAIN
Peter Kan - Cofounder and Commercial Director of Audio Obscura

WKG TAUGHT ME TO GO FOR IT
Ceitlin Cy Adamson - Freelancer at CyLin Production, Former Who Knows Ginny Intern

SOLVE ONE SMALL PROBLEM AT A TIME
Liselotte Mannerts - Commercial and Corporate Lawyer

CONNECTIONS ARE CURRENCY
Vivian Donders - Artist Manager at SEG Artists

ARTS AND CRAFTS ARE THE THERAPY WE NEED
Idris van Heffen - Visual Artist and Founder of Studio IVH

THESE TIPS WILL ACTUALLY HELP YOU LAND THAT JOB
Career tips from the founder of WHO KNOWS GINNY

FIGURE IT OUT AS YOU GO
Pablo Cantatore - Socially Engaged Designer & Artist

THERE IS ALWAYS A SOLUTION
Jeannette Den Boer - Co-founder of Highlights of Holland

WHAT'S MEANT FOR YOU WILL BE YOURS
Sacha Rinnooy Kan - Founder of StoryStarter

ADAPT AND MOVE FORWARD
Anne-Fleur Simon - Founder & Creative Director

I STARTED OUT AT SEPTIME
Florian Saxemard - DJ & Entrepreneur

I’VE BUILT MY OWN LITTLE EMPIRE ON SOCIAL MEDIA
Romy Noach - Content Creative at GoSpooky

RETHINKING THE GALLERY
Pim Lamme - Gallerist & Art Dealer

FROM SKATEBOARD VIDEOS TO GLOBAL NEWS
Tom van't Einde - Journalist & Reporter

START FROM THE BOTTOM
Coco Bannenberg - Global Museum Relations at TEFAF