Marketing Manager
Nxt Museum • Amsterdam • Full-time
About the Role The Marketing Manager will lead all marketing activities for Nxt Museum. You'll formulate the marketing strategy while staying hands-on with content creation, campaign execution, and performance optimisation. You'll report directly to Management on a weekly basis, driving both brand building and commercial results. We are looking for an all-rounder: someone who writes compelling copy, creates visual content, and steers our paid media agency toward results. A hands-on and data-driven marketing professional, who loves culture and is not afraid of change. Key Responsibilities Develop and own the comprehensive marketing strategy for Nxt Museum, covering B2C and B2B initiatives, owned and earned channels Report weekly to Management on marketing performance, strategy progress, and commercial impact Hire, build, and manage the marketing team as we scale Manage the marketing budget with monthly reporting, forecasting, and optimisation Craft and execute compelling content across all channels: email, social media, website, and paid campaigns Write engaging copy that communicates Nxt's vision and drives visitor engagement Create or direct basic visual content – design skills are a plus, resourcefulness is essential Manage the community building strategy through earned and owned channels, building a loyal audience Work closely with our digital media agency to strategise, execute, track, and optimise paid campaigns week-by-week Manage PR agencies to drive local and international press coverage for exhibitions, events, and Nxt as an institution Develop and oversee the media plan, including negotiating and liaising with media partners Work closely with all Nxt Museum teams (curatorial, operations, events) to ensure marketing efforts are aligned and streamlined across the business Role requirements 3+ years of relevant marketing experience, with demonstrated success in both strategy and execution Proven expertise in data-driven marketing: performance tracking for online campaigns, analytics interpretation, email strategy, customer segmentation Strong copywriting and content creation skills; ability to write compelling, persuasive content across formats Experience managing paid media campaigns and working collaboratively with agencies A genuine understanding of brand building and how to communicate brand values authentically Hands-on and resourceful: comfortable writing copy, creating basic designs, posting content, and doing whatever it takes to get results Project management skills: able to juggle multiple initiatives, own deadlines, and coordinate across teams and external partners Comfort with ambiguity and change: startup/scale-up experience is a real plus Passionate about culture Curious, open-minded, and inclusive with a global and forward-looking mindset Fluent in English (both verbal and written) Right to work in the EU (Nxt Museum cannot offer working visas for this role) What do we offer? Full-time permanent position with a fixed-term contract Competitive salary and employee benefits package The flexibility to work partly from home A multicultural, open minded team that welcomes new and diverse personalities, styles and self expression Why Nxt Museum? Work in a start-up environment during its growth phase Be part of the most exciting space for new media art, a future focused museum at the forefront of art & tech Join an international team where being you is celebrated and appreciated Enjoy the perks of an annual Museumkaart Prioritise your well-being with a dedicated Vitality Budget Access to special events (e.g. ADE, Museumnacht and other cultural event