Personal Brand Manager

If you hadn't heard already, the personal brand has become a crucial tool for founders and executives to supercharge their business growth. By building a profile with the right positioning, they can attract opportunities, communicate strategy, drive business, and nurture company culture. At Personally, we work with professionals to help them build their personal brands through a killer combination of social media content and PR. Always aiming to balance individuality and wider company strategy so that passion and purpose go hand in hand.

The Personal Brand Manager role is instrumental in making this happen. Responsibilities include working directly with clients on developing and rolling out personal brand strategies that drive results across channels.

To be successful in this role, you should have extensive experience as a communications/PR strategist, as well as a good understanding of what it takes to build founder and/or C-level executive profiles in today's media landscape. It's your job to fully immerse yourself in the business and profile of talented professionals to help take their vision to the next level.

You are business-minded, independent, proactive, flexible, sociable, professional, and someone who likes to work in an energetic environment. You have a commercial mindset, solid organizational skills, strong personality, are precise and always put quality first. The prospect of working in personal branding is something that speaks to you and you're able to work under pressure and meet strict deadlines. Sound interesting? Then please read on.

The Personal Brand Manager

• Minimum of 7 years of experience working at management level in PR, Marketing, and/or (Brand) Communications

• Strong journalist network (in B2B or B2C)

• Excellent in client relationship management 

• Passionate about entrepreneurs with great stories to tell and the business landscape

• Strong strategic insight and capacity to craft strong positioning strategies

• Ability to conduct extensive research to identify client strengths and weaknesses, as well as market trends, opportunities and challenges

• Strong writing skills and understanding of developing tone of voice guidelines

• Apt in briefing creatives on visuals and other content

• Well-versed in all ins and outs of PR, including crafting the overall vision, selecting appropriate outlets, developing content, ensuring consistent messaging, and tracking performance

• Being a LinkedIn pro is a huge plus

• Fluent in Dutch and English (spoken and written)

What do we offer?

• A broad roster of dynamic entrepreneurs across different industries

• A south-facing office in Haarlem (aka loads of Vitamin D during lunchtime!)

• Hybrid working - a flexible home office policy

• A friendly, ambitious team with a start-up mentality