CREATIVITY TAKES HARD WORK TOO
Lisa Maschhaupt - children's books author

Can you tell us a bit about yourself and what you do?
I live in Amsterdam with the best dog in the world, called Bacon. I love to doodle tattoos and swim in the sea, preferably a blue one.
So far, I have written one novel and six children's books. Four of them are about Donnie, a boy who likes wearing dresses and skateboarding.
What inspired you to start writing for children?
I started a foundation for kids when I realised that in a heteronormative, white world, we need broader stories. There is not just one way to be or to live. I think it's very important that kids feel seen and never alone, so there need to be stories for everyone.
With the foundation we host an inclusive storytime book club. We regularly throw a big event called Donnie's Magische Bal, where kids can experience all kinds of ways to be themselves. We celebrate each other's differences and colours.
Where do you find inspiration for your stories?
Mostly just life and what is going on in our world today.
My latest book, Toni en de geheime schutting, is inspired by the Zeedijk, a very colourful street in Amsterdam where all kinds of different people live together.
Donnie is a colourful children's book series that starts conversations about diversity, inclusion and other relevant contemporary topics. I think it's important to give children a broad view of the world, and in doing so, create a world where we embrace our differences.
What's the hardest part about writing?
Getting behind my laptop and not getting distracted.
How do you know when a story is ready?
I don't think it ever really is. You can keep polishing and improving endlessly. At some point, you just have to say: it's done.
What do you think makes a children's book memorable?
The feeling it gives you, as a child or as a grown-up. A world you can completely disappear into.
What's one thing writing has taught you about creativity?
That creativity goes hand in hand with hard, disciplined work if you ever really want to finish that book.
What children's book did you love growing up?
So, so many. But if I have to choose: Matilda by Roald Dahl and Pluk van de Petteflet by Annie M.G. Schmidt.
Related job opportunities
Social Media & Communication Intern
NEUTRA • Amsterdam • Internship
We are looking for an intern to help run Neutra's social media and communication for six months to one year, starting January 2027. You will work under our Product Line Manager and Creative Director taking part in every launch during that period. What you will do: Write Instagram captions and newsletters with the Neutra tone of voice. Communicate our vision to our audience through social media. Plan and schedule Instagram content in line with our launch calendar Manage comments, messages and reposts Help prepare and run launch campaigns for new models and colourways Assist on Photoshoots Required: A student (MBO, HBO or university) for whom this internship is part of the study programme, enrolled for the full period Hands-on experience with Adobe Creative Cloud (Lightroom, Photoshop), CapCut, Canva and Figma Fluent English, written and spoken A study background in the creative industries, such as communication, media, fashion or design What we offer: Real responsibility for a brand's social channels, from planning to reporting Close, day-to-day supervision from the Product Line Manager A view of the whole product process, from development to launch Trips to our factory partner in Italy and Portugal / Paris Fashion Week • An internship allowance and free products
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