WORDS EVERY CREATIVE SHOULD KNOW PT.1
THE BASICS
Cost Per Mille (CPM)
The cost of showing an advertisement one thousand times.
Funnel
A model showing how people move from awareness to consideration, conversion, and loyalty.
Touchpoint
Any interaction a person has with a brand throughout their customer journey.
Attribution
The process of identifying which marketing touchpoints contributed to a conversion.
Earned Media
Exposure a brand receives organically through press, reviews, shares, or word of mouth.
Native Advertising
Advertising designed to blend naturally into the format and experience of the platform where it appears.
Value Proposition
A clear statement of the value and benefit a brand promises to deliver.
Brand Equity
The value a brand gains from its recognition, reputation, and relationship with consumers.
Related job opportunities
Social Media & Communication Intern
NEUTRA • Amsterdam • Internship
We are looking for an intern to help run Neutra's social media and communication for six months to one year, starting January 2027. You will work under our Product Line Manager and Creative Director taking part in every launch during that period. What you will do: Write Instagram captions and newsletters with the Neutra tone of voice. Communicate our vision to our audience through social media. Plan and schedule Instagram content in line with our launch calendar Manage comments, messages and reposts Help prepare and run launch campaigns for new models and colourways Assist on Photoshoots Required: A student (MBO, HBO or university) for whom this internship is part of the study programme, enrolled for the full period Hands-on experience with Adobe Creative Cloud (Lightroom, Photoshop), CapCut, Canva and Figma Fluent English, written and spoken A study background in the creative industries, such as communication, media, fashion or design What we offer: Real responsibility for a brand's social channels, from planning to reporting Close, day-to-day supervision from the Product Line Manager A view of the whole product process, from development to launch Trips to our factory partner in Italy and Portugal / Paris Fashion Week • An internship allowance and free products
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