WORDS EVERY CREATIVE SHOULD KNOW PT.1
THE BASICS
Cost Per Mille (CPM)
The cost of showing an advertisement one thousand times.
Funnel
A model showing how people move from awareness to consideration, conversion, and loyalty.
Touchpoint
Any interaction a person has with a brand throughout their customer journey.
Attribution
The process of identifying which marketing touchpoints contributed to a conversion.
Earned Media
Exposure a brand receives organically through press, reviews, shares, or word of mouth.
Native Advertising
Advertising designed to blend naturally into the format and experience of the platform where it appears.
Value Proposition
A clear statement of the value and benefit a brand promises to deliver.
Brand Equity
The value a brand gains from its recognition, reputation, and relationship with consumers.
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