WORDS EVERY CREATIVE SHOULD KNOW PT.2
MARKETING 101
Brand Positioning
The space you want your brand to own in your audience’s mind - especially compared to the competition.
Brand Promise
The experience or value your brand says it will deliver, every time.
Brand Loyalty
When customers keep choosing your brand because they trust it, love it, or simply won’t switch.
Buyer Persona
A fictional profile of your ideal customer, built from real data, behaviors, needs, and motivations.
Psychographics
Data about an audience’s interests, values, attitudes, lifestyles, and motivations.
Consumer Behavior
Understanding what people buy, why they buy it, and what makes them choose one brand over another.
Competitive Analysis
Taking a closer look at the competition to see what they’re doing, where they shine, and where you can stand out.
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