WORDS EVERY CREATIVE SHOULD KNOW PT.2
MARKETING 101
Brand Positioning
The space you want your brand to own in your audience’s mind - especially compared to the competition.
Brand Promise
The experience or value your brand says it will deliver, every time.
Brand Loyalty
When customers keep choosing your brand because they trust it, love it, or simply won’t switch.
Buyer Persona
A fictional profile of your ideal customer, built from real data, behaviors, needs, and motivations.
Psychographics
Data about an audience’s interests, values, attitudes, lifestyles, and motivations.
Consumer Behavior
Understanding what people buy, why they buy it, and what makes them choose one brand over another.
Competitive Analysis
Taking a closer look at the competition to see what they’re doing, where they shine, and where you can stand out.
Related job opportunities
Social Media & Communication Intern
NEUTRA • Amsterdam • Internship
We are looking for an intern to help run Neutra's social media and communication for six months to one year, starting January 2027. You will work under our Product Line Manager and Creative Director taking part in every launch during that period. What you will do: Write Instagram captions and newsletters with the Neutra tone of voice. Communicate our vision to our audience through social media. Plan and schedule Instagram content in line with our launch calendar Manage comments, messages and reposts Help prepare and run launch campaigns for new models and colourways Assist on Photoshoots Required: A student (MBO, HBO or university) for whom this internship is part of the study programme, enrolled for the full period Hands-on experience with Adobe Creative Cloud (Lightroom, Photoshop), CapCut, Canva and Figma Fluent English, written and spoken A study background in the creative industries, such as communication, media, fashion or design What we offer: Real responsibility for a brand's social channels, from planning to reporting Close, day-to-day supervision from the Product Line Manager A view of the whole product process, from development to launch Trips to our factory partner in Italy and Portugal / Paris Fashion Week • An internship allowance and free products
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