TIPS AND TRICKS
WORDS EVERY CREATIVE SHOULD KNOW PT.3
By WKG Team
1 min readCREATIVE ESSENTIALS
Creative Direction
The overall vision for how a campaign or project should look, feel, and communicate.
Style Guide
The rules for how a brand should look and sound.
Microcopy
The small bits of text in a design, like buttons, labels, and error messages.
Wireframe
A basic layout showing where things go before the final design.
Creative Assets
The individual pieces of content created for a campaign, like ads, social posts, videos, or banners.
Versioning
Creating different versions of the same creative for different formats, platforms, or audiences.
Creative Brief
A document that explains what needs to be created, for whom, why, and what it needs to achieve.