WORDS EVERY CREATIVE SHOULD KNOW PT.3
CREATIVE ESSENTIALS
Creative Direction
The overall vision for how a campaign or project should look, feel, and communicate.
Style Guide
The rules for how a brand should look and sound.
Microcopy
The small bits of text in a design, like buttons, labels, and error messages.
Wireframe
A basic layout showing where things go before the final design.
Creative Assets
The individual pieces of content created for a campaign, like ads, social posts, videos, or banners.
Versioning
Creating different versions of the same creative for different formats, platforms, or audiences.
Creative Brief
A document that explains what needs to be created, for whom, why, and what it needs to achieve.
Related job opportunities
Social Media & Communication Intern
NEUTRA • Amsterdam • Internship
We are looking for an intern to help run Neutra's social media and communication for six months to one year, starting January 2027. You will work under our Product Line Manager and Creative Director taking part in every launch during that period. What you will do: Write Instagram captions and newsletters with the Neutra tone of voice. Communicate our vision to our audience through social media. Plan and schedule Instagram content in line with our launch calendar Manage comments, messages and reposts Help prepare and run launch campaigns for new models and colourways Assist on Photoshoots Required: A student (MBO, HBO or university) for whom this internship is part of the study programme, enrolled for the full period Hands-on experience with Adobe Creative Cloud (Lightroom, Photoshop), CapCut, Canva and Figma Fluent English, written and spoken A study background in the creative industries, such as communication, media, fashion or design What we offer: Real responsibility for a brand's social channels, from planning to reporting Close, day-to-day supervision from the Product Line Manager A view of the whole product process, from development to launch Trips to our factory partner in Italy and Portugal / Paris Fashion Week • An internship allowance and free products
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