WORDS EVERY CREATIVE SHOULD KNOW PT.4
MEDIA ABC'S

SEARCH ADVERTISING
Ads that appear on search engines when people search for specific keywords.
OUT-OF-HOME (OOH)
Advertising that reaches people in public spaces, like billboards, transit, and digital screens.
MEDIA BUYER
The person responsible for buying advertising space and getting the best value from the media budget.
FLIGHT
A scheduled period when an advertising campaign is live.
IMPRESSIONS
The total number of times an ad is shown.
RETARGETING
Showing ads to people who have previously interacted with your brand or website.
PAID SEARCH
Paid ads that appear on search engines, usually based on specific keywords.
REMARKETING
Reaching out to people who have previously interacted with your brand to encourage them to take action.